Wednesday, June 27, 2012
PR At The Highest Level
It's always nice when one can get a group of senators siding with one's industry. Cranberry growers of the US now have a caucus in Congress that is dedicated to the ongoing health of the berry business. Look for cranberry juice to be exempted from restrictions on sugary drinks. Also look for the cranberry industry to bolster its contention that cranberries are a health potion. The carbonated beverage industry can only watch in envy and fight a losing war against a concern about obesity. The PR people at Ocean Spray shouldn't get too comfortable, however. There is a chance that federal regulations might go against them. Until cranberries are written into the rules and nutrition guidelines they will need to keep fighting, but it is a little easier when one has senators at one's back.
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