Tuesday, September 04, 2012
Technology change transforming the cable TV industry is underway. Cable companies are faced with keeping customers who would rather watch TV shows on the internet. It would seem to be both a commercial and public relations disaster for the corporations. It isn't that -- not yet anyway. For one, even cable cutters are still getting internet connections from cable companies. So, they don't subscribe to HBO or ESPN or Discovery, but they still watch these channels on their WiFi-ed laptops at home connected to a router and a cable modem. The cable company we use has done a good job of providing the internet. We have no plans to change from it although we get minimal TV service. One wonders if cable companies should change PR to emphasize internet capabilities more than TV channel delivery. It would recognize the shift transforming the industry.