Wednesday, September 05, 2012
According to this article, the media are fed up with the 2012 campaign. That raises a question. If you anger those who are supposed to cover you, what kind of coverage can you expect from them? Or, do political reporters not matter anymore because candidates have so many other media outlets to exploit? One wonders if newspapers and magazines will continue to send journalists on the road in future campaigns. It seems campaigns are structured to ignore them and candidates' hope traditional media would disappear. Is that dangerous for democracy? Hardly. But it reflects a shift in reaching the electorate and traditional media will have to account for that if they want to remain relevant. If they hate the 2012 campaign, what about 2016?