Monday, May 20, 2013

Interesting PR Challenge 

How do you sell an island that was the national quarantine center for infectious animal diseases?  Carefully, very carefully.  Can you imagine a householder paying a large sum to buy two acres and a sumptuous house on land where one is never quite sure if another virus or microbe outbreak might occur?  All the assurances of authorities that the island is safe will have a "but" floating in the air.  It might take years for people to forget that Plum Island was shut off from the rest of the world because animal maladies there were so serious and contagious.  And, who knows if any of them could jump to humans?  Authorities have an interesting PR challenge with the 843-acre dot on the end of Long Island.  Perhaps their best bet is to turn it into a sanctuary and to restrict access until memories fade.  The island today might be completely safe, but then again...


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