Thursday, January 29, 2015

A Tragic Typo 

PR practitioners learn early that no company or individual is safe and even the smallest mistake can lead to tragedy.  Take this case.   A one-letter typo in a UK government report put a company out of business.  Two companies had virtually the same name.  One of those companies was in liquidation and the other was a 124-year-old family business.  The typo converted the healthy business into the liquidated one.  Suppliers stopped delivering to the family business.  It could get no credit and it went under.  How dumb is that?  The government is paying compensation to the owner four years later, but that is hardly adequate to the loss.  It pays to have a healthy paranoia, to be aware that even small things can damage you and to protect reputation zealously


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