Wednesday, January 21, 2015
Wal-Mart has won multiple marketing objectives with one stroke of genius. For the under-banked in our society, many of whom are Wal-mart customers, the chain is offering tax refunds in cash at its stores. One can go to the store, get taxes done and receive refund without a check or direct deposit, neither of which are convenient for the under-banked. Wal-Mart hopes that some of the cash refund will remain in the store as customers shop with their refund money. But, even if they don't, the chain has demonstrated a close understanding of customers needs and has taken a step to meet them. That alone makes this a great idea. It's public relations at its best.