Monday, August 31, 2015
Post-gaffe PR
Hillary Clinton is trying to do a better job of explaining her use of a private e-mail server during her time as Secretary of State. It is a PR gaffe that is haunting her campaign and holding her approval rating down. The mystery is why she thought she could use a private server anyway when she knew she would be handling classified material. Be that as it may, she must now deal with the fall-out with federal investigations into her activity. It is not a comfortable spot to be in, and she must be asking herself why she thought she could get away with it. It might have been a decision that she barely thought about at the time. The lesson here is that actions have PR ramifications, especially in the political realm where the press is like a pack of snapping canines worrying a prey. Clinton will get through this as she has in the past when her actions have raised questions, but the election will tell the final story.
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