Tuesday, November 03, 2015
This story outlines a PR opportunity. It is about consumers' inability to figure out health plans. The opportunity, of course, is to devise and explain a plan that they can easily grasp. The first company that achieves this will take market share from competitors. Why hasn't it been done already? Because health coverage is complicated and its myriad of options can only confuse customers who are trying to pick what is best for them. Hence, the problem and opportunity. PR practitioners alone cannot devise easier plans to comprehend. It will take a coordinated effort on the part of actuaries, marketers, lawyers and others to work through the complexities and simplify them. Almost certainly, the impetus for change will have to come from a CEO who is customer oriented. The PR department is usually too low in the power structure. But, the practitioner can always pitch the idea.