Wednesday, December 30, 2015
Samsung is making a play for publicity by revealing in advance of the giant CES its futuristic concept products. It is a smart move. Hundreds of gadgets debut annually at the show and it taxes the stamina of reporters and editors to cover them all. It is easier to let them know before the show begins when there is time to highlight features and functions. Samsung is not the only company doing this, of course. Others are as well. The outcome of too many marketers looking for advance scoops is that few will get them because once again reporters and editors will be over burdened. Probably the best approach is to ignore CES and to reveal concepts and products later in the year when there is less competition. There is no easy answer to brain-clutter that such a show produces. For many, it is a matter of luck to be covered by the media.