Monday, September 26, 2016
The media are hyping tonight's debate between the two presidential candidates. It is unlikely to be the greatest political show on earth. Some media are predicting a viewership that will rival the Superbowl. Maybe so, but it is unlikely that most will last through to the end of the talk-fest. Both sides are going to spin victory out of the affair no matter who emerges as a front-runner. That is the nature of political debates. They are free publicity for the candidates whether or not they influence voting. That the media are flacking the debates is amusing. Usually that is a role left for the candidates' publicists. The real impact will be afterward in the polls, and we will have several days before those settle down. Meanwhile, get used to the heavy breathing from the pundits.