Monday, February 06, 2017
Nordstrom cancelled Ivanka Trump's fashion brand from its lineup and said it was purely a business decision. Maybe so, but it also spared the retailing chain from boycotts and agitators opposed to the Trumps. One is hard put to believe that this thought was not part of the consideration when the decision was made. There is no rule that says a retailer must carry a brand. Yes, a store can carry merchandise that breaks even or even loses money for the prestige value of having it, but the Trump name doesn't carry that cachet. So, Nordstrom avoided potential controversy and embarrassment of handling Ivanka's designs and it can breathe a sigh of relief that her pieces weren't selling that well anyway.