Friday, April 07, 2017
This kind of speculation needs to be shot down quickly. Left unchallenged, it is damaging to the company and its customers. The reporter used slim pretexts for a thesis that Apple is a company divided against itself. There was a name for this when the Soviets controlled Russia and were silent about their internal dealings -- Kremlinology. It is the same kind of guessing used today for North Korea. Apple has never been transparent when it comes to product plans, so reporters and analysts resort to opinion. That their personal beliefs might not be accurate is beside the point. They write anyway. Apple's public relations department should be on guard for this kind of story and ready to disabuse the commentator. But then, if Apple chooses not to reveal its developments, the PR department is ham-strung and unable to act with any kind of credibility. It's a difficult position to be in.