Thursday, January 18, 2018
Connected
It is not too early to discuss how the Internet of Things will change messaging. Practitioners should be thinking and researching about how to use the connected house and person in persuasive ways. Linked appliances, operations and people will become singular with their own set of data that will define a demography of one. It will require sharp focus on individuals and a deeper understanding of what motivates them. Connection will include invasion of privacy, which needs to be minimized as much as possible. Companies will be required to protect the information of their users in ways they never have before. There will be fertile ground for use of artificial intelligence to determine the best ways and times to communicate to individual householders. Message-sending will become the province of technicians. Are we ready?
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