Wednesday, January 31, 2018
Making A Statement
This is one way to make a statement about the environment. Amazon.com has spent millions building three spheres in which hundreds of plants are growing. Spread throughout the jungle are meeting venues for employees and work pods. The company is demonstrating through its investment both its concern for employees and nature. A cynic might say Amazon would show better judgment by finding ways to reduce the size and use of its shipping boxes. Amazon has an answer for that too. It has instituted analytics to gauge better the size of box or envelope used to package items. The company isn't perfect, but then it sends tens of millions of boxes and envelopes annually. The spheres might be expensive PR, but they are effective in making the case for Amazon's concern for nature.
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