Wednesday, April 04, 2018
Not Worried
Jeff Bezos, founder and CEO of Amazon and owner of the Washington Post, is being verbally assaulted these days but he hardly should be worried. The attacker is President Trump, and as usual, the President has his facts wrong. The criticism has hit the price of the stock, but that should be passing as the financial community, the public and politicians understand how wrong Trump is. Most companies have been put into a penalty box unjustly at some point in their history. This is where PR comes to the fore -- defense using facts to counter rumor, error and misstatements. Bezos has yet to publicly rebuke the President, and he might not need to. The media are doing a credible job for him. It is a tremendous help when the press supports one's contentions. It is even better when the attacker has no credibility.
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