Tuesday, April 23, 2019
Phony
Companies sometimes try to get away with things in marketing that PR can't abide. Consider AT&T. It has branded its 4G mobile network 5G E in an effort to make the public believe it is already offering 5G speeds. It isn't even though sophisticated users have been fooled. The media are bashing the company for its fraud, and well they should. It's blatant deception. What causes companies to engage in such risky behavior? AT&T is feeling the breath of competition and is trying to stay ahead of Verizon, which already has rolled out true 5G in a number of cities. It's hard to steal a march by lying, especially with the media watching. AT&T is doing it anyway, and one wonders why regulators haven't descended on them with fines and orders to stop. There is no excuse for such behavior.
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