Wednesday, May 22, 2019
Not Dead Yet
What happens to an electronic product that died of bad PR? Usually, one never sees it again. But, the Google Glass has discovered a new life as an enterprise item to use while working in factories, doing maintenance and repair and other work. It doesn't take much recall to remember how it was hyped as a consumer gadget, how it went into distribution and how it failed spectacularly, largely because of privacy concerns. Give Google credit. It didn't give up. Rather, it improved the Glass, found a niche for it and started marketing it again. They have been successful enough to spin it off internally as a new company. It might never be introduced to the public again, but it can claim a life as a B to B offering and do well. That's quite a turnaround from a few years ago.
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