Thursday, July 18, 2019
About Time
Pearson, the British text book publisher, is going digital. It's about time. The cost of printed editions was a marketing and PR scandal. In addition to a steep tuition, students have to lay out hundreds of dollars for books. There is no good reason for it, and publishers should have gone digital years ago. It is less expensive and more up to date. One suspects they have held on to paper because that's where the money is, and why sacrifice profits for something better, faster and less expensive? Pearson understood that high book prices drove students to the used and rental market. Pearson gained nothing from a second-hand text. Now it will win back some of that revenue with an affordable, electronic option. Eventually all publishers will be 100% electronic. It can't come too soon.
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