Tuesday, July 23, 2019
Bad PR
It is difficult for a company to overcome an article like this. The journalist received a Boosted Rev electric scooter to test and the hinge on the machine crushed his finger, cutting it open and breaking it. This happened even before he had a chance to test it. Boosted will need a good deal of positive publicity to overcome the gruesome details in the story and the photos. The journalist is upset that the company sent him a pre-production model with some changed parts because the company is in a hurry to get positive reviews. A mistake and a big one. Marketing and PR should examine and test any machine sent for review. Long ago when I was responsible for a small auto fleet, we put intense focus on making sure the cars were ready -- polished, clean,mechanically OK. It made a difference in the reviews. Boosted failed to do that, and it has reaped bad PR.
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