Monday, August 26, 2019
Crisis
Vaping has been controversial since its beginning. While it gets rid of tars that coat the interior of lungs and promote cancer, it is an efficient nicotine delivery system, an addictive substance. In addition, teenagers have taking to it in spit of efforts by vaping vendors to stop them. Now comes news that vaping is harmful to health. The Center for Disease control has identified 193 cases of lung illness due to vaping and possibly one death. Vaping manufacturers, like Juul, have a crisis on their hands. While they promote vaping as an alternative to smoking, it seems it is harmful in other ways, and there might not be a solution for it. It is marginally safer than cigarettes but not completely so. This raises the specter that the CDC might bar vaping altogether as a health hazard. While Juul has taken steps to limit youth vaping, it so far has no answer to a larger question. Is vaping safe? The company has a PR and marketing challenge, which it might not meet.
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