Friday, September 27, 2019
Oops
It is humiliating to be the subject of a gaffe that isn't your fault. You've planned everything: You've overlooked nothing. Something happens, however, that sets people to talking -- and not in a good way. This is the situation in which Amazon found itself during a reveal for its new products. Among them is an earphone called "Echo Buds." However, Amazon's senior vice president of devices and services was interviewed while wearing a competitive product, the Apple AirPod. How the hell could that happen? The internet was abuzz over the error. It wasn't anyone's error at Amazon. It turns out the film crew from Bloomberg news had asked the executive to wear them so he could hear questions coming to him remotely. No one at Bloomberg had tipped to the irony of the situation. Perhaps the executive could have refused to go on air with the AirPod, but then he would have missed a valuable opportunity for publicity. He did what he could but the damage was done. Murphy's Law proved once again.
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