Monday, March 02, 2020
The Future
It is hard to believe a Harvard graduate student said this to Jeff Bezos, founder of Amazon when the company was young and unproven. The point of the article is that people judge businesses from the perspective of the present and not with an eye to the future. They don't have the vision and foresight of a founder. But then, most people who start businesses lack the insight of a Jeff Bezos. He is one of a kind, so the Harvard student can be forgiven. The point for PR practitioners who communicate the strategies of clients and companies is to suspend skepticism long enough for founders to make a dream a reality but not to buy ideas without reservations. No one wins if you drink the potion and flack without second-thoughts. But, you should respect founders' ideas as much as possible until the future reveals the truth.
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