Friday, March 13, 2020
What Were They Thinking?
Sometimes a company action can be so bone-headed one asks, "What were they thinking?" Here is a case. To have a migrant worker dressed up as a hand sanitizer to combat the novel coronavirus is insulting on many levels -- to the worker, to migrants in general who are demeaned, to users of the sanitizer who are reminded rudely to use it, to employees and finally to the company, which has been taking abuse on social media. Someone must have thought it was a good idea. Did no one disabuse the person or did they agree? Did no one caution that the worker could be infected while standing there like a machine? The action was a classic revelation of the low repute in which migrant workers are held in Saudi Arabia and yet, it is those migrants who built the country that is there today. Before one says it couldn't happen in the United States, think of how South Americans are treated at the Mexican border. If a boss had stood there, he would have looked ridiculous but his message would have been clear. Still, it was a lousy idea and Aramco deserved the outrage visited upon it.
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