Thursday, April 16, 2020
How Not To Do It
Reese Witherspoon's clothing company had a great idea for benefitting teachers who are furloughed during this time of COVID-19. Give them a dress. There was only one large problem with the idea. Her business, Draper James, did not have nearly enough clothing on hand to give each teacher an item. They went ahead anyway and announced the idea only to discover they have disappointed hundreds of thousands of teachers. It is a disaster. The company is dealing with it and most likely won't get caught again with such an embarrassment. It is a lesson to plan ahead rationally and to avoid thinking only with one's heart.
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