Thursday, May 21, 2020
Curious
Is it only in politics that an opposition can try to co-opt an opponent into voting for them? That is what President Trump is doing by holding teleconference calls with Hispanics, a cultural class he has demonized since his election. One might call it chutzpah but he is doing it anyway to shore his eroding support. In PR, the practitioner tries to avoid making enemies in the first place. When it is necessary because an opponent threatens the existence of the individual or organization, the savvy practitioner bases a reaction on facts and persuasion. "You are wrong because of A,B, and C." The propagandist goes ad hominem: the smart practitioner doesn't. Maybe Trump will gain votes by reaching out, but it is hard to believe he will get many after what he has said and done to the Hispanic community.
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