Thursday, May 14, 2020
What Now?
The new short-content video service targeted to mobile phones is off to a rough start. Quibi has high-profile founders and money. That makes little difference to the public, which hasn't signed on. The co-founder, Jeffrey Katzenberg, is blaming the pandemic for its slow approval. But, that doesn't explain the soaring start of Disney+, which launched just before Quibi. The challenge is content. There doesn't appear to be a narrative on the short-time service that is compelling viewing -- not yet anyway. Having big names among content producers doesn't insure the service from failing. There is a matter of reputation as well. No one knows Quibi: Everyone knows Disney, which has a deep catalog of hit movies for the family. Quibi might survive, but it will take time to build its audience. The question is whether it can succeed before its money runs out.
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