Monday, June 08, 2020
Positive PR
With the partial success of its recent Falcon 9 rocket and Crew Dragon capsule that took astronauts to the international space station, SpaceX has earned the credibility to continue developing its enormous Starship rocket designed to launch as many as 100 people into orbit. With the return to earth of two astronauts in the Crew Dragon capsule, SpaceX and Elon Musk will complete a triumphant NASA return to hauling crews into and out of space but this time using a commercial supplier. It had been 10 years since NASA was forced to use Russian rockets after retiring the shuttle. Positive PR for SpaceX and NASA is much needed after years of budget cuts and make-do. That SpaceX is less expensive to use is a salient point for the agency and increased credibility for SpaceX. It is one more reminder that PR is what you do and less what you say.
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