Friday, August 21, 2020
Gaffe
Adobe has committed a major marketing and PR gaffe with a recent Lightroom app update. The update wiped away users' photos and presets if they were not already synced to the cloud. Worse, all Adobe can say is that it is sorry and the photos and presets are not recoverable. They are gone. For good. One can only speculate what was lost but users' are predictably angry. One reported two years of work destroyed. How could this happen? Someone failed to fully vet the update before shipping it out. Now, Adobe has a marketing problem. Competitors will take advantage of the mistake to chip away at its share. It needn't have happened, but it did.
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