Wednesday, August 05, 2020
Political Marketing
The Trump campaign is relying on traditional door-knocking to get out the vote in November. The Biden campaign isn't. Biden's people are relying on phone banks, email and social media. If Biden wins, he might change the course of political marketing. If he doesn't, campaigners may well return to tried-and-true methods. It's a risk for Biden not to have a robust field staff, but then, he doesn't have the money Trump has collected. Biden is hoping Trump's mishandling of the pandemic will make the difference, but he can't count on that. The disease might well be under control by the time voters go to the polls or mark their mail-in ballots. It's hard for a challenger to go against an incumbent, even if the incumbent has handled the job poorly. Biden needs all the help he can get.
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