Friday, August 28, 2020
Satire
Sometimes successful publicity and PR is satire. It is difficult to do well but it scores large communications points and reaches receptive audiences. Among leading satirists of the present day is this fellow. Stephen Colbert has a way to cut to the truth with a line or two and to show the absurdity of political or corporate claims. He is not alone on the public stage. John Oliver is another dead-on comedian, and both owe their present places to Jon Stewart, now retired. It is a pity more organizations don't use it, but few communications executives have mastered the skills of satire, and organizations are rightfully afraid of it blowing up in their faces. So, they leave it to witty repartee on TV. At least we have that.
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