Online Public Relations Thoughts

 Disney is laying off 28,000 employees after months of having them on furlough.  The company did what it could to reopen its parks but has not been successful in California and is on reduced capacity in Florida.  It is hard to fault the firm for its action.  It has lost billions and there is no end in sight of the COVID crisis that has caused the problem in the first place.  Disney's theme park employees can hardly be surprised by the announcement.  They have been off the job for seven months and scratching for a living even though the company maintained their benefits.  It is a gut blow to the Mouse House, but one it can overcome in time.  From a PR perspective, it is hard to blame the company for its action.  It joins other major companies, notably airlines, which are faced with tens of thousands of layoffs because few people are flying.  The question facing Disney now is how long, if ever, it will be before the parks can recover.