Online Public Relations Thoughts

 A new report shows a vaccine in development provides yearly protection against COVID-19 in both younger and older adults.  It raises hopes for a guard against the disease sooner rather than later.  And yet, it is still not quick enough for billions of people under threat.  The proper PR move for AstraZeneca is to state clearly what is happening and what remains.  Beating the drums of promotion at this point is wrong.  There will be months before hundreds of millions of doses are ready and distributed internationally.  In that time, citizens will need to obey safety protocol -- wear masks, wash hands, socially distance -- and it will continue to be an irritant.  People want everyday life to return to a previous normal.  That it can't and won't for a long time is depressing.  But, that is reality, and there is no way to whitewash it.