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Friday, October 23, 2020

Inappropriate?  

 Tesla is allowing its car owners to beta test its Full Self Driving automation software/hardware.  It's doing so with a warning that the package might fail at the worst time in the worst way.  This strikes one as inappropriate because drivers will ignore the caution and put their vehicles into harm's way.  Automakers generally do not introduce a new feature into their autos before relentless testing.  It is the path chosen by Waymo with its advanced driverless technologies.  Tesla is acting more like a software company -- putting the feature out there and seeing what happens.  Someone should tell Elon Musk that software might lock up a PC or laptop but faulty driverless automation might cost a life.  It is a dangerous marketing move and close to irresponsible.  Should Tesla reap bad PR, it will have deserved it.  


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