Online Public Relations Thoughts

President Trump continues to fight his election loss and now appears to be ready to go to Pennsylvania for a GOP event alleging voting irregularities in that state. Trump's efforts are an appeal to his substantial base not to give up.  The rest of the electorate looks on in dismay and wonders if he has tilted into madness.  But insane he is not.  There already is talk he will run again in 2024, so if he can cement allegations of voter fraud in his supporters' minds today, he can reactivate them four years from now.  It's political marketing.  Although it has been said that President-elect Biden has no interest in going after Trump for Trump's behavior, Biden might be forced to let the law take its way if Trump is indicted for tax fraud and if he should go bankrupt.  Trump is a master self-promoter who can make failure seem like success, and this is what he is doing now by fighting on.  He should not be taken lightly.