Online Public Relations Thoughts

 Amazon.com has hundreds of thousands of workers in its warehouses and delivery machine.  It seems to upset them regularly and is facing a challenge of unionization.  The company trips itself up by offering skimpy coupon bonuses to some workers and $3,000 signing bonuses to others.    The company doesn't seem to realize that its employees talk to one another through the internet and there isn't anything it can do in one warehouse that is unknown in all of the others.  The corporation will have to realize sooner or later it needs to treat employees even-handedly even if that is more costly.  Labor shortages drive wages and bonuses but that is Amazon's point of view.  Its workers see the disparity and complain, and now are organizing.  Amazon can blame no one but itself for this PR gaffe, and it is ironic that the company's success through the internet has become its mistake through the same medium.