Online Public Relations Thoughts

The Trump administration is in the midst of another PR debacle over the shortfall in vaccinations for COVID-19.  It is millions of doses below its goal of 20 million jabs by the end of 2020.  Its health officials should have known that a difficult logistics problem gears up slowly.  Their plans could not account for a shortfall in medical personnel to give shots, for inadequate resources at the state level, for confusion and some corruption in prioritizing vaccinations.  All these are real life intruding on even the best-made plans.  Good leaders understand friction in implementing strategy and account for it.  They do not over-promise, especially when a job is critical, because they do not want to instigate a PR letdown and compromise of their reputations.  The communications strategy of the administration was flawed from the outset.  Any neutral observer would have predicted the problems the nation is having.