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Tuesday, January 12, 2021

Smart PR 

 Disneyland in Anaheim, CA has stepped up to offer its site for mass COVID-19 vaccinations.  That's smart PR.  The company has gained kudos for acting on behalf of the public and eventually, its business will return as vaccinated adults and children come again to its entertainment and rides.  The company knows its self-interest is also in the public's interest.  This is a norm for consumer-oriented companies, but too often, some forget and act against customers they serve.  Disney is a role model in standing by principles and worth imitating.


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