Online Public Relations Thoughts

Predictions for ice melting around the globe have been too conservative according to recent studies.  This is directly affecting sea-level rise and putting coastal areas of the globe in danger.  The question one should ask is how to convince the billions of inhabitants on this earth that ice melting is a problem that requires immediate action.  In the US, there are still tens of millions of citizens who deny global warming or think it is of little merit in their everyday lives.  The Biden administration is making it a priority but that is still a feeble attempt to move forward compared to the massive size of the problem.  There needs to be a major and continuous publicity campaign to alert Americans and lobby for change in energy consumption from a carbon-based economy to wind, solar and other forms.  It is unlikely we will get anything like it, and that is unfortunate.