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Friday, February 12, 2021

The Results Of Reputation 

 Disney had planned to reach 90 million subscribers for its Disney+ streaming service by 2024.  It has crossed 94 million already.   The reason is obvious.  The company since its beginning has focused on family-friendly entertainment.  Its reputation and brand are one and the same.  Disney has mastered many times over the ability to extend its franchises into many directions, all of which show up in its theme parks.  The company has continued to focus ferociously on children and their parents, what they like, what they want to see, what they wish to experience.  No matter when and where it branches into new fields, it hasn't lost its core vision.  Other content providers can only wish they had such a perch to work from.  The company's newest animation, Soul, from its PIXAR subsidiary has spurred its streaming growth and that is as it should be, even though the company lost its way for a number of years in the creation of cartoons.  Its reputation is more secure than ever.


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