Online Public Relations Thoughts

The owner of the ship that is blocking the Suez canal has apologized for the accident.  It may not be enough.  Ships are stacked in the waterway above and below the container vessel and world trade has been disrupted.  It might cost the Japanese owner millions in reparations if salvage companies can't refloat the ship in a matter of days.  This is a PR disaster for the shipping company and probably one that had nothing to do with piloting the vessel.  The owners are pointing to high winds and a sandstorm on the day it turned crosswise in the narrow portion of the canal.  The canal pilot lost control in the worst possible spot.  Now, it is an intense 24-hour-a-day race to refloat the vessel and get it out of there.