Online Public Relations Thoughts

 This is smart marketing and PR.  Krispy Kreme is giving an incentive to everyone to get COVID shots by giving away a free donut if one shows the CDC vaccination card.  It won't cost the company that much money, yet it will project the brand and its concern for the public.  More retailers ought to get in line with giveaways.  A growing rewards program might push the undecided to get the shot and edge the country closer to herd immunity.  The incentive won't work with those firmly opposed to the jab.  They are unreachable, and nothing short of contracting the virus will make them see differently, but for the rest of us, it is a sweet reward.