Online Public Relations Thoughts

 AstraZeneca shot itself in the foot with an unforced error in reporting COVID vaccine data to health authorities.  It apparently cherry-picked results to make its vaccine look more effective than it is.  The National Institutes of Health came down hard and publicly on the company.  It created a breech of trust that will be hard to overcome even though the company promises full results by tomorrow.  The question remains why AstraZeneca in a pandemic environment would choose to fudge results. Did they think they could get away with it?  Was it just a dumb mistake?  Any way one chooses to interpret the botch, AstraZeneca doesn't come off well.  It is a PR crisis for the company.  Its executives must make sure the next data release is meticulously correct, even conservative to avoid another blowup.  One dumb error was one too many.