Online Public Relations Thoughts

The Republican party is split between pro-Trump and anti-Trump factions.  So far, the pro-Trump wing is winning the money race, but the split message can't be good for the 2022 elections.  Parties win when they have a unified voice that appeals to the American public.  Fracturing their message puts them in electoral limbo.  The challenge for Republicans is that Trump is not going away anytime soon, unless he is convicted of fraud for tax evasion.  That means rank and file politicos do obeisance to him at Mar-a-Lago and wrap themselves in conspiracy messages, such as the election being stolen from Trump.  The question is whether the majority of citizen voters in the US buy those messages or whether time and the actions of the Biden administration have convinced them otherwise.  Whatever the outcome of the midterms, it will be interesting to see how Republicans fare.