Online Public Relations Thoughts

 Waymo, Google's driverless van company, seems to be stuck without a profitable way forward. The company's reputation as the first to launch driverless vehicles also is in jeopardy.  It serves today a suburb of Phoenix, AZ and has not expanded its coverage for two years.  The article analyzes the potential problems the company is facing and comes up with significant challenges to Waymo ever becoming profitable and wide-spread.  Along with Tesla's flawed AutoPilot, it is becoming evident that self-driving technology might not be ready for general use and might never be.  There are too many traps and exceptions a human driver can avoid with ease but an automated vehicle cannot.  Waymo has spent money and done research, but increasingly it is looking like a dead-end.  The question for marketing at the company is what to do now.  There doesn't seem to be a way forward.