Tuesday, June 22, 2021
Monopoly
The Supreme Court has ruled unanimously that the NCAA has a monopoly over student athletes. And, it's wrong. The court decided narrowly but the doors have been opened for compensation for college sports beyond scholarships. The NCAA's long-held ideas of amateurism have been exposed as cant. Students were working for free to support a multi-billion enterprise with high-paid coaches and broadcasting rights. The NCAA had failed to move with the times and was caught in an anachronistic PR position. The organization now has to scramble to update its rules and it risks yet another round of suits over name, image and likeness (NIL) of student players and how they can monetize them. Some states already have passed legislation allowing students to reap cash from exploiting NIL. The NCAA has been knocked off a self-righteous perch.
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