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Friday, June 18, 2021

PR And Skin Tones 

 Google is pursuing good PR by searching for a better distinction of skin tones.  

"At issue is a six-color scale known as Fitzpatrick Skin Type (FST), which dermatologists have used since the 1970s. Tech companies now rely on it to categorize people and measure whether products such as facial recognition systems or smartwatch heart-rate sensors perform equally well across skin tones."

The measure has been known to be inadequate for people of color for a long time.  Yet, it persists because no one has developed a better alternative.  Should Google succeed, it will add a more equitable gauge to medical and social practices.  What could be better than that?  


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