Online Public Relations Thoughts

Philip Morris' CEO says the company will stop selling cigarettes in the UK in 10 years.   That's hard to believe, but the corporation is moving to other nicotine delivery vehicles, especially e-cigarettes.  Even if it goes smokeless, it will continue to sell an addictive product with negative health effects.  The problem with PM is that it lacks credibility.  It was in the vanguard of frustrating anti-tobacco campaigns for more than 30 years.  It has no intention of getting out of the tobacco business.  It has been sued and sued again and lost.  From a marketing perspective, it is on the wrong side of business even though it continues to serve millions of smokers whom it addicted.  To work for the company means one is in it for the money and has no ethics or is willing to compromise them or has blinders on with a twisted belief in the right to light up.  One must ask, "Can anyone take the company seriously?"