Online Public Relations Thoughts

Walmart has entered the local, last-mile delivery market and is giving competition to Amazon, Fedex, the US Postal Service and UPS.  It's a marketing move that only a multi-billion dollar company can make with a footprint across the US.  Walmart's delivery network extends to 500 cities and will deliver packages for local merchants who will no longer need to worry whether they can get goods to customers in time for Christmas.  It is also good PR for Walmart to show it has the merchant muscle to compete with established delivery services.  If its network does well during the upcoming holidays, small package delivery won't be the same again.