Wednesday, August 18, 2021
Listening To Your Customer
Sometimes, listening to your customer can cost you money -- revenue and profits forgone for the sake of a buyer's preferences. This is the case with Samsung, which is removing ads from its stock, weather, pay and theme phone apps. The reason? Customers didn't like them cluttering their mobile screens. The company is doing the right thing, and it will be looked on positively. It also boosts the company's reputation as one that pays attention to the user interface and its cleanliness. Ads are annoying but they pay the freight of online services unless one is subscription only. Samsung understands that as well as anyone, but it also knows the customer experience is first in consideration. So, it loses a few million bucks by removing ads from proprietary apps. It will make the shortfall up elsewhere.
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