Online Public Relations Thoughts

NASA has been featured regularly in this blog for its creative use of publicity and PR.  Here are two examples of what it does.  The space agency has a near monopoly on galaxy and planet photos, which it shares with the public as a reminder of its mission.  While educating the masses, it is also a reminder of its value come budget time.  NASA has built and maintains a consensus among American citizens of its worth.  It would be easy for the agency to ignore the public and work solely with the scientific community, but it has never done that from the beginning of its outer space mission more than 50 years ago.  Rather, it has shared the excitement of exploration with the world and built expectations for more, ever more. It continues to satisfy the craving for new images and discoveries and to root itself deeply in popular imagination.  Bravo to its communicators.